Spotify’s Audio Everywhere, the standard audio ad package offered by the streaming company, already allows brands to “Reach your target audience on any device, in any environment, during any moment of the day” as it reads on Spotify’s website. “While the ‘Play now’ voice command is a shiny new feature, as with all new shiny things in tech, brands need to make sure they have something of value to offer to listeners before jumping on it.” adds Walsh. Just because people are becoming increasingly accustomed to using their voices to activate and control a variety of home devices, doesn’t necessarily imply that users will be equally willing to interact with an advertisement. “Voice commands are becoming second nature to us, just as swiping on a tablet or phone already is today,” told Leslie Walsh, executive director of strategy at agency Episode Four, to AdAge. Spotify is currently only testing out the feature with its own podcasts and an AXE audio commercial for Unilever.Īlthough voice commands are becoming ubiquitous within technology, many industry professionals have raised their concern on the functionality of this new project.
#2020 SPOTIFY WRAPPED FREE#
with Spotify Free users, just a few days after the company CEO Daniel Ek stated that the voice space is a “critical area of growth” for the company. The feature, that only works if users have their microphone enabled, was launched on May 2 in the U.S. By saying out loud ‘Play now’ when prompted by an audio commercial, the listener could activate the curated playlist from the brand (which comes with more commercials) that will start streaming instead of what the person was previously listening to. The new marketing feature allows listeners to interact with the advertisement by saying a specific phrase while the commercial is playing. The feature works on the premise that the audio advertisements that usually interrupt playlists on Spotify could be used to a greater extent by also offering listeners to switch to a playlist curated by the brand whose advertisement just played. Today, the streaming platform is testing yet another advertisement programme: voice-enabled audio ads, a new interactive feature that hasn’t been tested by any other platform yet. With an array of different options-from sponsored playlists to video takeover-Spotify for Brands has been offering all kinds of ad experiences to its clients. Considering these figures, the company has been extra efficient in monetising every aspect of the platform to make the highest profit out of its broad user base.
With 217 million monthly active users-and with this number set to grow-Spotify is undeniably top of the game in the streaming market. Expect plenty of those stories on your feed for the next few days! This year, users will be able to personalise their Wrapped sharing card by picking from among four colour choices before posting it to Instagram, Twitter, Snapchat or Facebook. And for listeners in the US, UK, Ireland, Australia, New Zealand, and Canada, a third playlist called ‘On Record’ will introduce a mixed media experience that highlights users’ top 2020 artists.Īn important part of 2020 Wrapped is the social sharing component. ‘Missed Hits’, meanwhile, will recommend popular songs in 2020 that you didn’t listen to, but Spotify thinks you would have if you had found them somehow. First, the ‘Your Top Songs’ playlist, which will feature your favourite songs of the year. To wrap this end-of-year experience, users will also get access to three new personalised playlists. The third badge, the ‘Collector’ will be awarded to those who added some number of songs to their playlists this year. Others will earn the ‘Pioneer’ badge for listening to songs first, before they hit more than 50,000 streams.
Some will receive the ‘Tastemaker’ badge if their playlists gained followers. Spotify Premium users will gain access to new badges this year based on what they listened to and how often. For Wrapped 2020, Spotify is introducing the ‘Story of Your 2020’ which shows a user’s top song from the year from its first stream to its 100th stream and several milestones in between.
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